In 2017, I created Marketing On Purpose as a way to apply my 20+ years of experience as a marketer to what I was most passionate about helping small brands and businesses soar.

The idea for Marketing On Purpose began to form when I was helping a small business owner friend with his marketing and realized that there was very little strategy or brand behind his efforts. The lack of results, constant revisions, rework, and inability to succinctly describe his business proved it.

I knew from my many years of working with big brands like Alexander Keith’s and Swiss Chalet just how crucial it is to have a solid marketing strategy in place before putting your business out there. I also knew that business owners have to be hands-on, involved, and committed in order to experience the kind of high-flying success they dream about. And it all starts with crafting a brand strategy they absolutely love and that reflects their values, vision, and purpose.

And so, I was inspired to shift my career to help small, heart-led brands gain clarity, access the resources they need, and develop the know-how to experience amazing growth and stand out from the crowd.

But I still wanted more. I wanted what I did every day to contribute to a better tomorrow for my kids, so I developed a system to help business owners discover and add more meaning to their businesses through our work together. Now I’m on a mission to help 10,000 businesses create a positive societal impact through their brands.

If you’re interested in working with Marketing On Purpose to get at the heart of your mission, define your brand, and set yourself up for success with strategic marketing, let’s do it.

Let’s make an impact together!

Hayley Bohan

Founder, Marketing On Purpose


Marketing On Purpose

A foundation-first approach

Work with an experienced strategist to build your brand. We help you define and establish the brand strategy and strategic planning that will lay the foundation of a successful and thriving business.

A focus on impact

Become a positive force of change in the world. We work with you to define your brand purpose and the impact you want to create.

A do-it-together attitude

Experience the magic that happens when your business knowledge meets our marketing expertise. We co-create together to build the strategies you need to soar.

A commitment to authenticity, transparency, and integrity

Marketing shouldn’t be manipulative. We give you the tools to raise awareness about your brand in a way that’s ethical and transparent. No gimmicks, no sleight-of-hand, and absolutely no sleaze.

Imagine the beauty we’ll create when companies everywhere strive to matter more.


Most small brands and businesses start out as labors of love. They are dreamed up and then brought into being by dedicated, driven, creative people who see a need and want to fulfill it.

Supporting and encouraging these changemakers is what gets us excited to do what we do. They have the potential to make a positive impact in the world above and beyond the service or product they offer, and we want to help them get there.

Because they’re such passionate self-starters, small business owners often try to take on everything themselves, including their marketing. And without a solid grounding in strategy, they end up spinning their wheels and getting lost in the increasingly murky world of marketing.

When that happens, it sounds a little something like this (all actual comments we’ve heard from new clients):

I’m in a fog and don’t know where to turn.
I’m slugging through a swamp and falling down rabbit holes.
I’m throwing darts and just hoping one sticks.
I feel like a drunk octopus.

When a client has reached this point, it’s clear that they are ready to stop wasting precious time and effort and start making real moves to grow their brand and their impact.

That’s where we come in.

We teach small business owners how to build their unique Brand-Worth-Loving and the marketing strategies they need to grow their revenue and impact.


to reach the next level of success

We offer small-group, hands-on programs, custom training workshops, and self-paced courses that provide direct access to the knowledge and expertise of top-tier, experienced, seasoned marketers.
Our programs are designed for small business owners who don’t want to (or can’t yet) outsource or hire for their marketing, but who are ready to take their businesses to the next level of revenue and impact.


Our diverse team of high-level coaches ensures our programs offer the kind of versatile marketing expertise to cover everything small businesses need to know.

Hi I’m Hayley, and in 2017, I released the golden handcuffs and ventured out on my own to right some big wrongs.

The idea for Marketing On Purpose came when I was helping a small business owner friend with his marketing, and realized that there was no strategy or brand behind their marketing efforts. The lack of results, constant revisions, rework and inability to succinctly describe their business proved it.