Start marketing to the right people in the right way, with a buyer persona to guide you.
Instructor: Hayley Bohan
This online course will walk you through the steps involved in creating a buyer persona that represents your ideal customers. You’ll gain clarity on who you should be marketing to, what to say, and how to say it. Once created, you can stop trying to appeal to everyone and start really resonating with those who will buy from you. Having a solid buyer persona will simplify your marketing and make it much more relevant and compelling.
Lessons within this course:
What the Heck Is a Buyer Persona?
Identifying Your Ideal Customers
Selecting Your Interview Questions
Building Your Persona
The Buyer’s Journey
How to Use Your Buyer Persona
In order to get the most out of this course, you will need to do customer (or prospect) interviews, and you will be guided through it all. If you don’t do the interviews, you will not be able to build your buyer persona.