When Hayley Bohan attended her first class on Consumer Behaviour and Marketing while at University, she knew she was hooked for life. Two decades later, she is now the Founder of ‘Marketing on Purpose’, a Canada-based Branding and Marketing firm.
“I loved how psychology impacted why and what people chose to buy,” says the gregarious Hayley, who grew her marketing career with corporate jobs in progressively senior roles until about nine years ago.
However, travel and long hours did not give her enough time with her young children so she left corporate life and entered the more flexible world of small businesses. “When I was in corporate, I felt a lot of guilt. I felt that to climb the corporate ladder, I needed to be at work the longest, achieve the most, and prove myself over and over again. There is a lot that can be done to shift perception that we need to work longer hours to be valued more,” reveals Hayley, reiterating what many of us believe.