STAND OUT, BECOME THE SOUGHT-AFTER CHOICE, AND GROW YOUR BUSINESS
Join this yearlong program designed specifically for small business owners to help you market your business more strategically, more easily, and with better results than ever before.
This highly interactive online training and group coaching program will help you gain more consistency and predictability so you can take your business to the next level, where it deserves to be.
WHAT TO EXPECT
when you join the Marketing On Purpose Academy!
You’ll gain exclusive access to our online portal where you'll enjoy 100+ straight-to-the-point training videos to keep you moving forward.
You’ll learn who your ideal customers are, how to reach them, create deeper connections and trigger more buying and brand loyalty.
You’ll receive access to amazing minds in their field with training from Hayley and her team of digital and mindset coaches.
You’ll create a brand-worth-loving and strategic marketing plan to guide your efforts moving forward.
You’ll stay on track with an accountability coach who will keep you moving towards your goals.
You’ll be part of a highly motivated group of local business owners supporting each other through the strategic marketing process and other growing pains.
You’ll have access to one weekly Q&A session that gives you one-on-one time with our experts to cover any marketing-related topics so you’ll never feel stuck.
You’ll attend monthly two-hour interactive training sessions that allow you to take action immediately and leave with a sense of accomplishment. No more procrastinating.
Change the way you market your small business forever!
(psst… stop guessing and start growing)
Registration is currently closed.
LET’S TAKE YOUR BUSINESS TO THE NEXT LEVEL TOGETHER.
Hey there, fellow biz owner!
Do you want your marketing to shine so you can achieve more growth & stability in your business? If that’s a big “Hell yeah!” then you, my friend, are in the right place.
I’ve been marketing for over two decades, working on national, international, and regional brands. Over the last nine years, I’ve been completely dedicated to small businesses and have worked with over 100 business owners across an array of industries, taking big business strategies and tailoring them to suit local business needs with great success.
As a business owner myself, I get that it’s hard to fit it all in, so spending time marketing with no strategy or using half-baked strategies that aren’t tailored to you is not doing you or your business any favours. It’s time to get your marketing foundation right, become a more strategic marketer, and then tailor implementation best practices to your business and your customers. It’s the best way to see results.
If you do the work in this program, you can take your business to new levels of success. And I cannot wait to have a front-row seat when you do.
Hayley xo
WHY JOIN?
You are ready to be more strategic to get what you want. You want the guidance and know-how to create a brand that stands out and earns you raving fans, and a smart marketing plan to take your business to the next level.
You need ongoing guidance that evolves as your business grows, and you want it from someone who knows what she’s doing.
You know action-takers get results, but only with the right actions! You are done spinning your wheels, second-guessing, and wasting time, and are ready to learn to be more effective with your marketing efforts and resources.
You understand that you must get your marketing on track to reach new heights and gain momentum. And you know it will be much easier and faster with a senior-level, experienced marketer in your back pocket.
Even though you know you need to be consistent with your marketing efforts, you aren’t. You are more than ready to be held to task so you can finally grow your business to the levels you dream of.
TOPICS COVERED
Brand Strategy
Buyer Persona
Brand Rollout
Annual Strategic Marketing Plans
Facebook & Instagram
Social Proof
Email Marketing
Campaigns & Promotions
Get notified when we open enrollment again.
IS THIS PROGRAM RIGHT FOR YOU?
This is for you if...
01
You own or run a business, and are doing most of your own marketing, or have a small team helping you.
02
You’ve already made sales, acquired customers, and have seen some success. But you know your business has much more potential and you are soooo ready to claim it.
03
You are willing to put in the work to get your strategies and messaging right. (Know that, if you want, you can have someone else take over execution later.)
04
You have tried it on your own already, and you are so sick and tired of guessing, over-analyzing, and throwing darts.
05
You want someone who actually cares and has real experience & proven results to guide you to the next amazing chapter for your business.
06
You are ready to learn, make tough and strategic decisions, and take action to get you closer to your goals. You are ready for a change!
Lynn Rice, Owner of Together Designs
I wanted to take my business to the next level and stop guessing what to do next to build my business. I took the year course with Marketing on Purpose we just graduated 
I remember starting last year being so excited and scared all at the same time but so ready to commit to learning. Working with Hayley was amazing, her positivity, her contagious smile, and her wanting us to achieve our golds each week and have our dreams come to life. If I had to pick one thing that I learned the most from this course is….”Confidence” my dream was to open a boutique in 2-3 years, my dream come alive on June 18 when I open the door to Together Designs. Thank you Hayley for helping me make this happen, it would still only be a dream if I didn’t take Marketing on Purpose with Hayley xo
Linnea Vandenberghe, Realtor with RE/MAX Professionals Saint John Inc.
I am in the Marketing On Purpose Academy with Hayley Bohan. Today, just now, on our weekly call, I can confidently say that I made HUGE progress in a way that will take me to the next level with my business. Thank you so much, Hayley! I still have goosebumps!
Lori Garland, Hairdresser & Owner of Hair by Lori Garland.
I have had the great pleasure to work with Hayley in the Marketing on Purpose Academy and have learned so much. Marketing is not my strength, she is knowledgeable, amazing, and patient with all that she shares. I feel overwhelmed a lot but her explanations & help make me feel like I can do it. She makes herself available for questions or extra help in the “hot seat”. I am so grateful to have found her as she has taught me more about growing my business than I even realized I needed to know. I look forward to so much more with Hayley…
Leah Ross, Registered Massage Therapist & Owner of Refresh Wellness Studio
Registered Massage Therapist & Owner of Refresh Wellness Studio
Working with Hayley has helped me create a brand that I can be passionate about. She has shown me that my brand can be more than just the service that I provide. I remember the moment in the boot camp when we really defined my purpose as something that not only impacted the clients that I see but also those beyond my doors. I could finally get excited about what we are doing and couldn’t wait to share it with others. Once we defined my brand, she gave me the foundations for how to effectively launch it. I believe that her training is necessary for any small business owner. Before we can market our business effectively, we need a clear definition of our brand and purpose. Without it, our marketing cannot be focused. A lot of effort, time, and money will be wasted. I am so grateful for what Hayley has brought to my business!
Tanya Nace, CEO of World Hope International (Canada)
World Hope International- Canada
I was hitting a wall and felt like I was losing my leadership voice when I began to work with Hayley. Within a week, Hayley helped my team gain focus and we began to design a brand that challenges people to step up, be transformed, and make a global impact. Hayley is incredibly holistic in her strategic planning and coaches from a posture of positive encouragement. She shows tough love when I need it but continues to push us to be better and make an impact in our community and world. I highly recommend Hayley if you are feeling stuck or need to find the secret sauce to empower yourself to become a better leader and communicate more clearly about your purpose.
Paula Hunter Borthwick, Owner of Paula Hunter – Psychic Medium and Naturopath
Owner of Paula Hunter Psychic Naturopath
“One of the things I really wasn’t good at was marketing my business. Hayley really helped me figure out who my ideal customer was. With her assistance my business prospered, it grew quite exponentially. I finally had a real direction on things. If you need someone to help you with your business, I would highly highly recommend Hayley. I really can’t express how grateful I am to Hayley for what she’s done to help me with my business because it’s changed my focus in so many ways.”