Taking the Leap: Expansion Strategies for Small Business Owners
Are you ready to take your business to the next level? Feeling like your revenue is capped? It’s time to expand, baby! But hold up, before you start throwing your…
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MARKETING TIPS, INTERVIEWS AND MORE
From Marketing On Purpose Founder, Hayley Bohan.
Octopus Marketing: The Small Business Owner’s Frenemy
Are you tired of feeling like your marketing efforts are going nowhere? Do you find yourself posting on social media every day, but not seeing any results? You might be…
7 BS Beliefs that Keep Your Small Business From Growing
It’s time to ditch your limiting beliefs about marketing so you can start seeing real growth and expansion in your business. Here are the most common ones I hear.
Small Business Feast or Famine? Here’s How to Get Out of It!
As a small business owner, it’s not uncommon to experience the feast or famine cycle. Some months are great and others, not so much. You might even be covering your…
Small Business, Big Hearts: The Brand-Worth-Loving Method for Authentic Marketing
If you’re thinking about expanding your small business, there’s one thing you absolutely need to get right: your brand strategy. And not just any brand strategy – you need a…
From Sporadic to Strategic: How Consistent Marketing Can Transform Your Business
If you’re a business owner, you know how important it is to have consistent sales. I’m not saying it’s everything, but it is definitely a top ask from my clients…
Activators, Catalysts, and Trailblazers: Which Brand Purpose Activation Style Will You Choose?
You’ve poured your blood, sweat, and tears into your business. You’ve sacrificed countless hours and made difficult decisions, all in the name of success. And now, you’re ready to take…
Too Busy for DIY Marketing? Consider These Tips for Small Business Owners
Five tips to help busy business owners get their marketing done right without hiring.
Why isn’t your marketing working?
Most small business owners who are investing time into marketing are doing so with one end goal: to increase sales.It’s really frustrating to put in the effort and not get…
Four Ways to Boost Profitability for Your Small Biz
In this live replay, I’m sharing four ways to help boost your profitability without nickel and dimming. This episode is about profitability… you know- that pesky thing that makes the…
7 Tips to attract Millennials to your small business
Do I ever love Millennials and what they stand for! Right now, they are between 18 and 37, and represent an important demographic for many industries and small businesses. I…
Avoid Roll-The-Dice Marketing
As entrepreneurs we are brave, courageous go-getters. We go for it. We are creators and visionaries. Progress is the name of the game. But in our haste to gain momentum,…
Episode 9 | Small Biz Purposeful Marketing
Episode 9 | Small Biz Purposeful Marketing I’m on vacation this week (YAY) and my internet access has been pretty much non-existent which has been awesome for disconnecting but terrible…
Episode 8 | Do small businesses need brands?
Episode 8 | Do small businesses need brands? On this episode of The Marketing On Purpose Show, I’ll be answering the question: Do small businesses need to build brands? Also…
Episode 7 | Dear Hayley Edition
Episode 7 | The Marketing On Purpose Show | Dear Hayley Edition Once a month The Marketing On Purpose Show is all about YOUR businesses and YOUR questions. And it’s…
Episode 6 | Big Biz Methods for Your Small Biz
Having spent half my life as a marketer for companies big and small, I have noticed some things that big brands and mid to large companies are doing on a…
Episode 5 | The Power of No
During this episode of The Marketing On Purpose Show, I’m re-posting a panel discussion I had with four amazing entrepreneurs on how they have learnt to start saying “No”. Guests…
Episode 4 | Who the heck is my ideal client?
The number one problem for small businesses with respect to their marketing is they don’t take the time to truly identify and understand their ideal customers. During Episode 4 of…
Episode 3 | Purpose Beyond Profit
Buyer expectations demand that companies start to matter more. Learn why it is the right time for you to dig deep and find purpose beyond profit to support your growth…
Episode 2 | Client Feature- Buyer Persona Magic
Featuring the talented, kindhearted and brave – Lisa Mosher of KP Quilting Studio. So how do you go from being a Parole Officer to owning a quilting studio and inventing a new form…