Speaker 1 • 0:00 - 0:08 • 97%
The first year following all the training, when I implemented everything, the business grew 200%. And now this was all during Covid people as well too. So ,
Speaker 2 • 0:08 - 0:09 • 82%
Okay. Yeah, yeah,
Speaker 1 • 0:09 - 0:15 • 91%
That's great. I opened up in January, 2020 and you know, everything went to hell in March, 2020.
Speaker 2 • 0:16 - 0:17 • 88%
Yeah, it did.
Speaker 1 • 0:18 - 0:24 • 98%
It did. But that's okay, right? As an entrepreneur, you need to figure out how to climb those mountains. They're not obstacles. You just need to figure out how you're climbing.
Speaker 2 • 0:29 - 1:06 • 97%
Welcome to another episode of the Daring Dreams podcast. I'm your host Haley Bowen, and I am especially happy to be here today with my dear friend, past client inspiration, really, Catherine Spears. And Catherine owns a company called Thermography Clinic Envy, and her story's pretty, pretty inspiring, especially for those of you who haven't yet jumped on the entrepreneurial train. But like you have that little nudge and it's telling you to go. We're gonna hear from Catherine about how she was able to do that, leaving a big corporate job, and really starting to reinvent herself and her business.
Speaker 2 • 1:06 - 1:08 • 96%
So welcome Catherine.
Speaker 1 • 1:09 - 1:12 • 90%
Thank you, Hailey. It's a pleasure to be here, as always. .
Speaker 2 • 1:12 - 1:27 • 96%
Yeah. So before we kind of kick in, let's give the audience some context as to kind of who you are and what is thermography. What is your business? Let's just start there so they have an idea of what's going on. Yeah,
Speaker 1 • 1:28 - 1:54 • 95%
No problem. So my name is Catherine Spear. I live in beautiful little spot here in the PE Kodiak region. My day-to-Day Clinic is in Moncton, new Brunswick with, I call them my little mobile clinics across New Brunswick, PEI and Newfoundland. We'll get into that a little bit later, but you know, basically what is thermography? You know, when I first started, almost, it'd be almost five years ago, soon, it was everyone would say, what the heck is thermography? ?
Speaker 2 • 1:55 - 1:56 • 98%
I couldn't even say the word.
Speaker 1 • 1:57 - 2:33 • 97%
I know, I know. It was, it's very hard for people, right? So thermography is not new. It's been around since 1956. It was actually developed at McGill University, but for the Atlantic provinces being introduced to it about four and a half years ago. It's very new. So new terminology, nobody knew kind of what it was. But what thermography is, is its digital infrared thermal imaging. So, better yet said this, most people watch movies. So if you watch any war type movies or sci-fi movies, when they use thermal imaging to find where people are hiding or bombs, things of that nature, I want you to think about, okay, that's thermal imaging.
Speaker 1 • 2:33 - 2:50 • 97%
Our bodies, we're all, you know, we're energetic, we're made up mostly of water, right? And so there's an energy behind that. Our bodies give off a thermal imprint. That thermal imprint can indicate with using the right medical software can indicate where there are dysfunctions in the body.
Speaker 1 • 2:51 - 3:22 • 97%
So it is a physiological scan of the body. Physiological meaning functional. So how is the body functioning or not functioning? And I like to refer to it, give people an example, because I'm very much visual based as well too. It's like that check engine light that comes on in your vehicle. You know, when that comes on, it's telling you, oops, I got a little problem here. I need you to pay attention. Yeah. Or you know, before I leave you stranded on the side of the road, . Well, our bodies are kind of the same way, and hopefully we see you before.
Speaker 1 • 3:22 - 3:34 • 97%
You know, it leaves you stranded on the side of the road. But our bodies are very much the same. It's giving you that check engine light that comes on that says, Hey, you might wanna pay attention here to this area. Right? Yeah.
Speaker 1 • 3:34 - 4:08 • 98%
Long before a disease sets in. Another example of this that will help people resonate is that, you know, when you go to the hospital and you're getting scans done, right, an X-ray, a mammogram, or a CAT scan, things of that nature, it's very much looking at structural changes in the body, right? So what is happening from a structure perspective? Is there a lump? Is there a broken bone? Is there something structurally happening? Whereas what we look at is the functional piece. Okay. So a lot of times we'll have people come and say, look, I've had all the scans done at the hospital.
Speaker 1 • 4:08 - 4:17 • 98%
Nobody can seem to figure out what's going on. Well, that tells me that's happening in the physiological body, which is the functional body, which is what we scan.
Speaker 2 • 4:18 - 4:18 • 99%
Okay.
Speaker 1 • 4:19 - 4:28 • 96%
So I'll stop there because I'll get too technical. But that hopefully that gives you some, you know, really good examples of what thermography is and what it isn't. Okay. Yeah.
Speaker 2 • 4:28 - 4:35 • 98%
Yeah. So like it takes pictures inside your body and shows you where it's hot or cold and then, you know, if there's something going on,
Speaker 1 • 4:37 - 4:51 • 96%
There's need. Yeah, there's a, there's a science behind it. Right. And you know, I certainly don't do the readings of the scans because you actually have to have a doctorate background in order to be able to read the thermal images, which happens at our corporate office in Toronto.
Speaker 2 • 4:51 - 5:06 • 96%
Okay. Okay. Excellent. Thank you for that. Okay. So let's kind of share with the audience, how did you kind of come up with the idea for doing this? Like what was the instance or spark that led you to do this?
Speaker 1 • 5:07 - 5:09 • 98%
Yeah, I call it my soul moment, .
Speaker 2 • 5:10 - 5:11 • 97%
Oh, I love that.
Speaker 1 • 5:12 - 5:42 • 95%
So I was in corporate business for approximately 20, almost 20 years as a executive director in the call center industry. So I traveled the world and, you know, helped clients set up their customer service basis. And I was always very interested though, I'll go back just a little bit. I was always very interested in natural health, being proactive and preventative, right, from a healthcare perspective. But I also always knew that there was something bigger for me out there than just the job that I was doing. I felt that at a very young age.
Speaker 1 • 5:42 - 6:01 • 98%
And I knew that as I was still in the corporate world. However, I was a single mom for many, many years. I was raising two of my kids. So corporate job paid really great money. It allowed me to take care of my kids on my own without having to worry how I was gonna put food on the table the next week.
Speaker 1 • 6:01 - 6:31 • 96%
So for me, and I was good at it and I enjoyed it. And I love my clients, I love the people I got to meet across the world. But I also knew that there was this, there was something more to my life and I just could never put my finger on it. I was always taking courses, you know, and naturopathic stuff, or energy healing or just, I was interesting searching. I was always searching. And yes, I, you know, did my reiki master my level five? I did chakra dance, I did, you know, chakras. I just did all these studies on the energy centers of the body and all of these things.
Speaker 1 • 6:31 - 6:45 • 97%
Little did I know that each one of those was leading to something bigger, but I could never put my finger on quite what it was. Right. And I used to say, when my daughter graduated high school, I was going to leave the corporate world and figure out what I wanted to do with my life as I grew up .
Speaker 2 • 6:46 - 7:17 • 97%
You know, it's interesting because that is exactly what happened to me too. Like I was in the corporate world as well. I always felt like there was more, there was more. I worked mainly in beverage alcohol. And so I'm like, this can't be, like, for me, it wasn't what I, like, I wasn't passionate about it. And I always thought there's more, there's more, and my stories along and diluted. But I had like three attempts at leaving the corporate world to start businesses, and they just weren't the right businesses until they came to this one.
Speaker 2 • 7:17 - 7:19 • 99%
So how did you come to yours?
Speaker 1 • 7:20 - 7:50 • 98%
I had a health scare, . I had a breast health scare and a thyroid scare. So my story is one that, you know, sometimes you don't pay attention to the signs and the signals that are there. You get them, but you don't pay attention 'cause you're busy. Things are happening. But I hadn't been feeling well leading up to this. And as women and men, we just shove it down and we just keep moving forward, right? Because we make excuses sometimes about what's going on in our life.
Speaker 1 • 7:51 - 8:17 • 97%
You know, you've been really busy. I was just launching another call center in Honduras and you know, my dad had just passed away. I was dealing with that. I was dealing with, you know, my mom helping her to sell the home and just her going through it. And at the same time, I got remarried and was trying to put together two families, , right? So there was a lot. Yeah. And so as I wasn't feeling good, I kept making excuses in my mind saying, okay, stress,
Speaker 2 • 8:17 - 8:18 • 97%
It's
Speaker 1 • 8:18 - 8:49 • 97%
Whatever, right? It's, it's this, it's this, it's this. You know what, I'm gonna have some vacation coming up soon, you know, I'll get some rest. But we're always doing that. And vacation never comes because there's always another fire, right? that shows up, it seems, anyways, when you're in the corporate world, there's always another fire. Anyhow, I, you know, long story short, I ended up, I was on a business trip and my breast was on fire one morning, and that was my, I can't ignore this anymore of how he's feeling. And of course for women, the minute that something happens with our breast health, we automatically think breast cancer.
Speaker 1 • 8:50 - 9:05 • 98%
And that's because we've been so conditioned to just, you know, all we hear about is breast cancer. We don't hear about breast health. We just, it's breast cancer. So of course I was terrified, you know, I came home, I had all the, the tests done, mammogram, ultrasound, blood work done, was told everything was fine.
Speaker 1 • 9:05 - 9:42 • 97%
I knew it wasn't fine. I, you know, your body. And I knew it wasn't. So I research, 'cause I'm a researcher and I, my mom will tell you that I'm stubborn, but I don't like to take no for an answer. So I always try to find another solution, . So that's a good trait for an entrepreneur, . Yes, it is. It really is. But who knew, right? All those years of my mother's frustration that it would lead to this . But anyhow, it was interesting because I found thermography. And so I was able to have my scans done and, you know, understand that my breast health was not okay and neither was my thyroid, even though my thyroid showed up fine on the blood work.
Speaker 1 • 9:43 - 9:50 • 95%
What I later learned, right, is that it will always show up within range until it's in disease stage .
Speaker 1 • 9:50 - 10:26 • 96%
And that's the key, right? You don't wanna get, you don't want your body to get to the point where it's a disease stage. You wanna take those proactive steps. So for my breast, I had fibrocystic breast disease, I had inflammation here in the breast chest wall. I had hormonal influence happening in my breast tissue. Again, all these things are precursor to breast disease happening, right? Okay. So I learned a lot. But what happened, Haley, is that in those moments of fear of what was happening, thermography hit my soul so deep and so hard that I still get a little emotional when I talk about it.
Speaker 1 • 10:26 - 10:40 • 96%
Yeah. Because it, it triggered my passion. And my passion from the time I was a little girl has always been people I love, love, love people. And my mom used to say . And my dad, my dad would say, first of all, I talk the devil out of hell.
Speaker 1 • 10:40 - 11:13 • 97%
And then my mom , I would, you know, I, I would always stop and try to help whoever, it didn't matter. And I had no fear of, you know, if it was a homeless person on the street or whoever it was, that was just, I just love people. And I love helping people understand that there's so much more to them than this, right. Than what we see. We go so deep and we're such intricate human beings. And our bodies are so incredibly intelligent that we always give our power away instead of bringing it back to ourselves.
Speaker 1 • 11:14 - 11:40 • 97%
So in this moment, I had what I call my soul defining moment. And I finally found my purpose this lifetime. And for me, I will say that to the cows, come home, this is totally my life's purpose. And I know every being, because on the days as an entrepreneur, when things feel overwhelming and you forget to go back to your purpose, , or why you did this in the first place, some days it is overwhelming.
Speaker 1 • 11:40 - 12:20 • 96%
And some days you say, you know what? I just wanna go be a Walmart greeter, or I just wanna go for coffee for a day. . No, it doesn't last long. Father-in-Law wants to do . Yeah. It's just those things that sometimes as entrepreneurs, right, you get tired as well too, because you're trying to make such a big difference. But sometimes those are the moments that you have to take a step back and go, okay, you know what? My body's tired and I need to take a break, , and I need to take care of myself. Right. So I've learned that as well too, being an entrepreneur, that those are the moments where I go, okay, , time to take a step back. Right? Yeah. Because you're not a work horse as much of as, you know, I like to think that I am, and I think other entrepreneurs is the same, is because when you find your soul's purpose, it's, it's not a job.
Speaker 1 • 12:21 - 12:41 • 98%
It's a passion that is very difficult to explain to people. It keeps you going, it keeps you digging, it keeps you so on fire to help, you know, support that vision that you have or that business that you have. It doesn't matter what it is. If it's your soul's passion and your flame is ignited in your gut, you can't stop that.
Speaker 2 • 12:43 - 12:50 • 98%
I love that. I remember doing the purpose work with you, and I remember I cried a lot. .
Speaker 1 • 12:50 - 12:50 • 63%
Yeah,
Speaker 2 • 12:51 - 13:11 • 95%
. It was me too. It was really emotional. And I think that that's what some people don't realize is like you gotta peel back the layers of who you are. Yeah. To really, really connect. Like, you can have that spark, but it's that introspective work. I think that really allows you to bring it out in a way that other people understand it too.
Speaker 1 • 13:12 - 13:12 • 95%
Right?
Speaker 2 • 13:13 - 13:13 • 96%
Yeah.
Speaker 1 • 13:14 - 13:15 • 99%
That was the reason why I reached out to you.
Speaker 2 • 13:16 - 13:35 • 97%
Okay. Tell me. Yeah, so let's, yeah, let's jump into that. So for those of you who don't know, Catherine is a client of mine, or was a client of mine. And hopefully we'll do some stuff together again. Absolutely . But when she first started out, she reached out. So, so what, yeah, tell me what was the reason you reached out? Where was your business? What were you struggling with? And then we can go from there.
Speaker 1 • 13:36 - 14:07 • 98%
There was, you know, there was so much, right? Because again, I quit corporate world and in corporate, for those of you listening that are, you know, part of corporate UBank corporate, you know, you, yes, you're, you're leading teams and stuff, but you have a marketing team. You don't have to worry about that stuff, right? You've got an IT team, you've got an HR team, you've got all the teams, right. That are experts in their own division. You become an entrepreneur and you are all of those people . And so as smart as you may have been in your role, you define yourself. So that's, for me, that was a big piece, right?
Speaker 1 • 14:07 - 14:14 • 93%
Is that I was defined by my role for so long in the corporate world. I didn't even know. Me too. Right? Me too.
Speaker 2 • 14:15 - 14:19 • 92%
You lose, I was so lost when I decided to leave, I didn't know who I was anymore. Oh
Speaker 1 • 14:19 - 14:37 • 94%
Yeah. Because 20 some years you are Haley Bowen, you are the head of this, you're the head of that. Yeah. Right? You are Catherine Spear you're doing, and it just, it becomes so ingrained in you that you have no idea how much you actually lost yourself along the way because your identity now becomes your job.
Speaker 2 • 14:38 - 14:38 • 48%
Yeah.
Speaker 1 • 14:38 - 15:13 • 94%
And I had no idea that I, I lost myself in that aspect. And you know, one mentor of mine, I love her dear, I'm gonna name her name because I just love her. She's still in corporate. She's the CEO of RO in Phoenix. But Julie Weingart, she was, was one of my all time wonderful best mentors. And she lead, she led with heart. She said to me one time, she goes, Catherine, you're becoming a stress junkie. Interesting, right? Yeah. Because again, you, yeah, it's what you take on into the different roles that you have. But here's how I came to want and needed you, right?
Speaker 1 • 15:13 - 15:29 • 98%
Because as I left corporate thinking, okay, well I've got all this background, this experience, gosh, you know, can I run my own business? So then when you start peeling back the layers, and yes, you have a passion and yes, you wanna get this out, but then it's like, where the heck do I start?
Speaker 1 • 15:29 - 16:02 • 98%
And then when you start, you start to realize you don't know how to do marketing. How do I explain this to people, right? Because it impacted me so much from a personal perspective. But I'm also now starting to learn a new industry. I'm starting to learn medical imaging, you know, thermography, all of the big long words. How do I take this to market and explain to people what this is so that they understand just how important it is to their health and wellbeing if they so choose to be proactive about it, right?
Speaker 1 • 16:02 - 16:26 • 94%
How do I get this message up there? How do I do social media marketing, dear God and hell, and help me , that changes you and that changes on a dime, right? So it's just, how did, how do you do that? And I knew at one stage very early on, Hailey, that I needed help and I couldn't be the expert and I certainly didn't have the money to hire the experts that I used to do when I was in the corporate world, right?
Speaker 1 • 16:26 - 17:01 • 95%
Yeah. We bring in a new client, well I knew I needed op, you know, I knew I needed operations managers, I knew I needed trainers and training supervisor, all those things, right? So yes, you go hire all those people that are smarter than you to do those things. Yeah. Well, you an entrepreneur, you have to wear many hats. But unless you're trained in those areas, I think it would be very difficult for you. And yeah, not only that, when I started with you, I, I'll never forget the question you said, okay, so who, who does this help? And I remember saying to you, well everybody Yeah, right, , it helps everything.
Speaker 1 • 17:02 - 17:25 • 96%
And it does. However, my passion, you helped me to identify and yes, we did cry a lot . Yeah. 'cause there's so much passion, there's a lot of emotion. Yeah, there is. Because what we do is, you know, my, my big passion in thermography for anybody who doesn't know me is breast healthcare, breast cancer will continue and is continuing to rise.
Speaker 1 • 17:26 - 18:01 • 96%
And I am on a mission to help reduce breast cancer so that we get to a point where we are talking breast health, proactive breast health. We have, I think I remember telling you this, I'm so passionate about it. We have massage therapists that help us take care of our muscles. We have chiropractors that help us take care of our spines. We've got podiatrist to help take care of our feet. Who has ever taught us women how to take care of our breast? Nobody. And I can tell you, in the last four and a half years I've talked to, I'm sure well over 2000 women throughout different events and my clients, et cetera.
Speaker 1 • 18:01 - 18:12 • 96%
And it is the same story over and over again. Right? Your breast, they start to bud. When you're 12, 13, you're in hormones, you get whisked off to put a bra on for god's sakes.
Speaker 1 • 18:12 - 18:43 • 96%
Don't make sure that nobody sees 'em through your shirt. the next thing, right? The next thing you're taught is they are to, you know, feed your babies when you, when you decide to have babies. Yeah. They are. Then your spouse's play toy, right? And oh, by the way, make sure you put them in nice underwire bras so they're nice and perky looking. Yeah. That is what women are taught. We're not taught that your breasts or iodine storage containers of the body. Right. We're not taught that. They're also part of the lymphatic system and how the lymphatic system helps protect the body. I could go on and on, but yeah.
Speaker 1 • 18:43 - 18:52 • 97%
We're not taught how to take care of them and, but yet we just wait until a disease appears and then it's, oh my God, you have breast cancer. Yeah.
Speaker 2 • 18:52 - 19:09 • 94%
We're, we are taught how to do a self breast exam, but how many of us actually do a self, like I was taught that when I was like in middle school or high school, but I'm maybe done five in my entire life, only when I felt something. Right. Then I'm like, how? Like,
Speaker 1 • 19:09 - 19:16 • 96%
But can I tell you something though? Now, in the last four to five years, women are told not to do self breast exams anymore.
Speaker 2 • 19:16 - 19:17 • 93%
Stop. Why?
Speaker 1 • 19:18 - 19:24 • 97%
Yes. And most family doctors won't do a breast exam for you when you go in for your pap test either anymore.
Speaker 2 • 19:25 - 19:28 • 98%
Yeah. No. I don't know if my doctors have ever done a breast exam on me.
Speaker 1 • 19:28 - 19:42 • 96%
Yeah, no. And they encourage women not to do them anymore because women don't know what they're feeling and they panic. And what I was told by a medical doctor is for the reason behind it is because they plug the system with wanting mammograms.
Speaker 2 • 19:42 - 19:43 • 98%
Oh my gosh.
Speaker 1 • 19:44 - 20:14 • 97%
And you know me, Hailey, I'm not afraid to talk about some topics that are controversial around all of this stuff. Because again, women are not given informed consent as it comes to their breast health. And if we were given informed consent, then we truly could make decisions based on what is good for us. Right. I would, you know, women always ask me, well Catherine, if in this situation what would you do? And I say, I can't answer that because what I would do for me is very different than what you might do for yourself. But having informed consent on all your different options is very, very important.
Speaker 1 • 20:14 - 20:21 • 91%
So then you can make those informed decisions. And I know I'm going squirrel here on you, alien , that's go a different
Speaker 2 • 20:21 - 20:25 • 95%
Direction. Interesting. And it's important, like maybe somebody will help themselves after this
Speaker 1 • 20:25 - 20:42 • 93%
Conversation. Right. And you know, again, you have to have, you know, it takes six to eight years for a lump to show up this the size as detectable by a mammogram. So by the time a mammogram is finding that Yes ma'am, yes. The American Cancer Society did that study, if anybody is interested. Yeah. Six to eight years and then another, oh,
Speaker 2 • 20:42 - 20:44 • 93%
That gives me goosebumps. And not in a good way.
Speaker 1 • 20:44 - 21:16 • 96%
No, it's not. It's absolutely not. Another company did a third independent study on it after the American cancer study did theirs, and they came up with eight to 10 years. So, you know, out there, there's different articles written that sit state, you know, six to 10 years. So I just want your listeners to understand where that comes from. Right. American Cancer Society was six to eight. The other third independent company did, it was eight to 10. So if you hear that six to 10 years, you understand why. But you see, when they talk about screening, screening means it's already happened.
Speaker 1 • 21:17 - 21:18 • 98%
So the disease is already there,
Speaker 2 • 21:19 - 21:19 • 71%
.
Speaker 1 • 21:20 - 21:52 • 98%
So what I'm trying to do is help educate women that we can take a much more proactive approach to our breast health. And let's start looking at what's happening in our breasts from a functional perspective so that we don't end up in disease stage. Right. Because there's a big area between it starting and it being found. Yeah. What's happening in the, what's happening in your breast health and your body, your gut health, and you know, your lymphatic system, all those things that contribute to your overall breast health. What else is happening that we can help you to course correct so that you can change the course of that?
Speaker 1 • 21:52 - 21:53 • 99%
Which is what happened with me.
Speaker 2 • 21:53 - 22:29 • 97%
Oh my gosh. Wow. It's, yeah, I mean, I remember our conversations and it was all about like, this proactive approach to breast health, which in the long run will hopefully reduce breast cancer rates and, and literally save lives and save a lot of heartache and like, you know, interruption to lives. So, yeah. Beautiful. Okay. So when you started with me, what was the biggest, like, what was the challenge? Because I, I think a lot of people start with me and sometimes they are like, I wanna build a brand, but sometimes they're just like, I don't know what to do.
Speaker 2 • 22:29 - 22:34 • 98%
They're not like, you know, sometimes people think when they build a business, if they open up the doors,
Speaker 1 • 22:35 - 22:36 • 63%
Yeah. People
Speaker 2 • 22:36 - 22:43 • 97%
Will come. Right. And when they don't, people are like, what, what was yours? Like, did you wanna build a brand? Did you wanna fill your, like what was your goal?
Speaker 1 • 22:44 - 23:17 • 96%
I'll be honest, I didn't even know what I needed. I just knew that I needed help. Right. Okay. 'cause I wasn't, I didn't have a marketing background. I didn't know how to market this. I didn't know who my ideal client was because I'd watched you. Right? I was watching some of your videos you had on social media and checked at your website, things like that. There were key words that I never even heard before Hailey. Right. It's like, you know, who is your ideal client? I'll never forget listening to one of your videos, I think it was. And I'm like, oh, I, I didn't even think about that. And to me it was, well, this is for everybody, but it wasn't Right.
Speaker 1 • 23:17 - 23:27 • 98%
Right. And you helped me to identify that. So when you're starting out as an op entrepreneur, sometimes you, and whether it's ego or you know, your background, you think, oh, you know, I don't have the money for that or what have you.
Speaker 1 • 23:28 - 23:58 • 97%
I'm gonna tell you from my perspective, you, you, it's, it's not an option. You have to have a Hailey in your back pocket helping you to guide you because you don't even know what you don't know. And that's what I learned out through my process with you is some of the things that you trained me on, I had no concept. Because again, I spent 20 years in a corporate business where we had major marketing teams doing all those things, talking all that language.
Speaker 1 • 23:58 - 24:28 • 96%
Right. It's the same thing with accounting. It's the same thing with understanding your business. It's the same like numbers. Yes. Numbers I could do 'cause I did that. But it's all the other things that go into running a business when you're an entrepreneur and getting your message out. And I had no idea, Haley, until I worked with you who my ideal client was. And then when we went through that process, that was another soul defining moment because it helped me to nail down who and what my heart was calling out to.
Speaker 2 • 24:28 - 24:29 • 99%
Okay.
Speaker 1 • 24:29 - 24:36 • 99%
And how that, how that also dictated actions that I needed to take.
Speaker 2 • 24:37 - 25:05 • 98%
Let's, let's pause and just let the audience know kind of what that process was. Because I think a lot of people now, when you talk about your ideal client, well a lot of new business owners think it is everyone, right? Which it is not. You can't market to everyone because then it will be bland, it will be diluted. Like it just doesn't make sense. We can't appeal to everyone. So we went through a process to identify one who they were and then interview them.
Speaker 1 • 25:05 - 25:06 • 96%
That's right.
Speaker 2 • 25:06 - 25:39 • 97%
And the interviewing process is really, really important because it gives you, in their words why it's important and it digs way deeper than anything else. I wanted to say this because the interview process really should not be skipped when you are creating a marketing strategy, a brand strategy, understanding your clients. And a lot of people now are like, oh, I can use ai, you guys, I love ai. Like I am a AI pioneer in marketing. No, I'm not a pioneer. That's, I'm a heavy AI user.
Speaker 2 • 25:39 - 26:09 • 97%
Okay. And I think that for small businesses, chat, GDP and AI can be a game changer. Especially if you're not great at writing or coming up with ideas, stuff like that. A lot of people are using it to create their buyer personas now, their avatars, stuff like that. It doesn't know your clients. And so you can, you can do it and it will be better than not doing it. But the absolute best way to fully understand your clients is to ask them, talk to them.
Speaker 2 • 26:09 - 26:26 • 96%
And, and there's specific questions, you know, that would be great for, to ask. So anyways, I just wanted to kind of stop there because so many people are like, I already know them and I know everything about them and you don't, you gotta actually ask the questions. So tell me about for you.
Speaker 1 • 26:26 - 27:01 • 97%
Yeah, so I'm just gonna state this because we did this in the corporate world too. Okay. But it was called the voice of the customer. I'm sorry. You cannot get voice of the customer from AI because they are not your customers that are at attracted to you and your energy and what you're bringing forth. They're not your customers. They have not had a personalized experience with you to speak about your product or your service offering. I will state that to the cows come home because it is my clients who push me forward with their feedback.
Speaker 1 • 27:02 - 27:24 • 97%
And I collect feedback all the time. Because again, we did this in corporate, but then you also showed me how important it was when I was doing that work with you. And that interview process was so enlightening, Hailey, I'll never forget going through that with you. Yeah. And, and I was thinking we were gonna use the data in a certain way, and then you blew my mind and how we ended up using it.
Speaker 1 • 27:24 - 27:55 • 94%
Right. And everything. So your purpose, your mission statement, all of those things come from interviewing your voice of your customer and their, their needs, their wants, their desires, what they're looking for. There was, there was so many aha moments, hay in that process with you. And that process took, you know, it wasn't a a one day thing. It was, it was, it was like a couple of weeks if my me, if my memory serves me correct.
Speaker 1 • 27:55 - 28:03 • 96%
Yeah. And then we, as we went on in that process with you, we would always revert back to, you know, that did
Speaker 2 • 28:03 - 28:06 • 93%
They say, what did they say? They say, yeah, that's right. Yeah.
Speaker 1 • 28:06 - 28:36 • 96%
And you nail down again, when you're doing, you know, social media marketing, you're really nailing down the type of client base. Right. Do they, you know, for me it was, and I, I still love this to this day, that my clients were so much in alignment with me, right. Hiking, outdoors, you know, nature, loving life. And, you know, they were, you know, very intelligent. They liked to research as well too. And you know, they really wanted to take a hands-on approach to their health. And so it was really interesting for me to see that.
Speaker 1 • 28:37 - 28:52 • 97%
I'm gonna tell you Hailey, I can't even imagine that I would get what I got out of that from ai. And I use AI too for certain things. But when it comes to what my clients are expecting and what their needs are, you cannot get that from ai. I'm sorry. You just can't.
Speaker 2 • 28:53 - 29:23 • 97%
No, I, I totally agree. And I think you could analyze the data in ai. I've had clients do that still not quite as good to me as doing it like in person. Like yeah, I love ai, I love ai. I teach AI courses. I like, I make my own little AI thing. Like I love ai. It's, and for small businesses, game changer. But this is one of those things that don't, like, it's better just to do it. So I know we're talking a lot about ideal customer, but it is so important.
Speaker 2 • 29:24 - 29:54 • 97%
It's because like, just think about it, everybody, like not everybody in the world is going to spend money to be proactive in their health. There's certain types of people who are going to do that, right. And especially it's, you know, technology that they may not have heard of. So there's also those people who will be more early adopters of that. So it, it's important and, and not just knowing like there's this segment, but really like who are they? Yeah. Why are they the way they are? What do they want from me?
Speaker 2 • 29:54 - 30:08 • 97%
Like all of that information, I'll put a link in the show notes to my buyer persona. Course it, it walks you through it. You can do it on your own or obviously you can take any program with me and we like, that's part of every program that I do because it's that important.
Speaker 1 • 30:08 - 30:40 • 96%
Yeah. And I highly recommend, and I'm not getting paid to say this for those of you , but I wanna say something. I've worked with a lot of people over the years in corporate business, you know, clients and their teams and things of that nature. I just wanna say one thing with Hailey is that this was a game changer for me. Not just because of what Hailey teaches. 'cause her teachings are phenomenal. Her courses that she's got online are phenomenal. I've used a couple of those A as well in addition to the training that she gave me. But here's what is different with Hailey. This is an emotional connection with another human being that understands what it is that you're going through.
Speaker 1 • 30:40 - 30:41 • 95%
'cause she's walked her talk
Speaker 2 • 30:43 - 30:43 • 80%
,
Speaker 1 • 30:43 - 31:25 • 96%
She gets to know you in ways that you didn't even know yourself. And she helps you to identify where your light is and what your strengths are. And then she capitalizes on that. And I get emotional talking about it, but I learned so much about myself going through the process with Hailey that pays huge dividends when you are an entrepreneur because I'm gonna tell you, sit down and try to sell yourself. It's very difficult. Yeah. Right. To look at yourself internally and see where your gifts are and see what you're really great at or get to the really Hailey had to take me deep on to really get me to what was my purpose.
Speaker 1 • 31:25 - 31:53 • 96%
So yes, I, you know, had all the, the passion, but it was digging deeper. And there was a lot of things that, you know, emotionally that came up as well too. That there were parts of me that needed to be healed through this process. And I know I'm not alone when I say this about working with Haley. I've got other people, that are very close to me as well too, that are working with Haley and you know, they're going through some of the same realizations about themself. And you can't put a dollar figure on that then I'm just, I just needed to say that Hailey. So,
Speaker 2 • 31:54 - 32:25 • 97%
And that, that's interesting because it's the intro, it's, it's, you know, it's in my book. It's something that came out in my training that I didn't know was gonna come out. But I think for small business owners, that introspection and that understanding, it changes everything. It changes the whole way in which you market your business changes when you really, really know yourself. And I know, you know, you can read books obviously to help you do it, but sometimes it helps to have somebody pulling it out of you.
Speaker 2 • 32:25 - 32:40 • 97%
And having those conversations. I've learned though through the years to not go quite as deep because I like it can be triggering for some people who have had a lot of trauma and I'm not a therapist, but now I have the trigger warning. It's in the book too. The trigger warning .
Speaker 1 • 32:40 - 33:13 • 97%
Yeah. Well, and I think though too that when you're an entrepreneur and you decide to put your heart and soul into something, it is you. Right? So I think that's why it can be triggering for people because it is a deeper part of you than you even knew existed. Yeah. It's like when we talked about earlier, right? You know, that there's something more that you are destined for, but then when you find it, you are gonna go deep with yourself. And I think that that is probably one of the best evolutions of being an entrepreneur is you are gonna go deep, but you have to, in order to keep yourself going on those days where you just wanna go be a Walmart greeter.
Speaker 1 • 33:14 - 33:14 • 90%
, I
Speaker 2 • 33:14 - 33:38 • 96%
Feel like being an entrepreneur is also like this whole self-development. Like it is, it's, it's so many facets of entrepreneurship require you to have more grit, have more empathy, have more results from this, have more of everything creativity and step out of your comfort zone. So many times, like it is a work in progress for everybody to have the inner strength to be able to, to do all that
Speaker 1 • 33:39 - 33:42 • 95%
and to also pull back when you know you need to pull back.
Speaker 2 • 33:43 - 33:43 • 99%
Absolutely.
Speaker 1 • 33:44 - 33:45 • 97%
Right. Okay.
Speaker 2 • 33:45 - 34:07 • 96%
So we worked together, we created your brand, your standout brand. We did a little bit on your social media. Oh we, we kind of went, we, I think we were together for, for a year . So we had like a lot of time to do a lot of stuff. So tell me like what changed in your business once you were really more clear on who you were as a business and a brand and, oh,
Speaker 1 • 34:07 - 34:25 • 96%
My, my business grew it, my, my business grew leaps and bounds. You know, I think within the first, the first year that I worked the, the first year following all the training, when I implemented everything, you know, the business grew 200%. And now this was all during Covid people as well too. So , okay.
Speaker 2 • 34:25 - 34:26 • 88%
Yeah, yeah that's
Speaker 1 • 34:26 - 34:33 • 92%
Right. I opened up in January, 2020 and you know, everything went to hell in March, 2020 .
Speaker 2 • 34:33 - 34:34 • 87%
Yeah. Yeah it did.
Speaker 1 • 34:34 - 34:45 • 98%
It did. But that's okay, right? As an entrepreneur, you need to figure out how to climb those mountains. They're not obstacles. You just need to figure out how you're climbing. I always say you can stay down, down below and keep camping out or you can figure out how to climb the mountains. So
Speaker 2 • 34:46 - 34:47 • 85%
I love that.
Speaker 1 • 34:47 - 34:48 • 98%
Better to climb. I
Speaker 2 • 34:48 - 34:49 • 89%
Love that. That's good.
Speaker 1 • 34:50 - 35:20 • 97%
. Definitely. And then, you know, every year since then it's just, it's been constant growth. But it's because I had the confidence, one because I knew what I needed to do. Right. , there was a plan, there was checklists, there was, you know, getting into the flow of consistency, right. That was really key. But also learning how to talk about my business because I didn't realize that the words I was using were confusing people because of course I threw myself into it.
Speaker 1 • 35:20 - 35:37 • 96%
I enjoyed the medical terminology. . Yeah, I understood it. I was, you know, thankful for that. And I, I am a researcher so if there was a word that I didn't understand, I mean I would just research it to death and then, you know, it would be part of my vocabulary. So that was a really big piece too, Hailey, is through the process of learning how
Speaker 2 • 35:39 - 35:55 • 97%
I remember all of that. 'cause I was like, I don't understand. And I think we just like see the invisible, be proactive with your health. That's right. And like to me, I'm like, okay, now I get it. And understanding like what it does, it's just a picture like, like we're
Speaker 1 • 35:55 - 35:56 • 81%
Just making the invisible visible. If you
Speaker 2 • 35:57 - 36:28 • 96%
Visually see it, you will understand it. You don't need all the medical terms. Right. That's correct. And I think that that, that is good because then everybody can understand. And if that is important to you, then you'll dig deeper. But I'm not a, like I, I've been doing, obviously I've been, I'm not, I ideal client for Catherine. I've been doing thermography since I found out because yes, I want to be proactive in my health. If you guys are following me, I'm on this journey of like aging backwards right now. It was like, I am her ideal client. And so it was good because I could be like, I don't understand that. I don't understand that like exactly.
Speaker 2 • 36:28 - 36:35 • 97%
We need to like make it more like understandable. Right. But also have that heart and that punch be something that people can connect with.
Speaker 1 • 36:35 - 37:06 • 95%
So. Exactly. Yeah. So I mean, again, the, just I look back, Hailey, I mean, where I was to where we went was just, I mean I will tell you for me in the beginning I was just floundering and that's, that's my kind of my word. I felt like I was just a fish outta water floundering around in this frying pan . And I was, I just spent all my retirement money that I had left. I sunk it into this business and I'm like, I need to figure this out because there was no going back. Yeah. And I knew it. Right. I knew it that I was not going back.
Speaker 1 • 37:06 - 37:18 • 98%
So I needed to make this work and I just, I knew that I needed to surround myself with people that were smarter than me and knew how to do this stuff because I could do all the studying of thermography, but I didn't know how to do the rest. And that's what was really important when I partnered with you.
Speaker 2 • 37:18 - 37:47 • 98%
Yeah. Yeah. That's awesome. Okay. What would you say has been the most effective, like, other than creating your brand strategy and like clarifying your messaging? 'cause that obviously and your ideal client like that obviously was pivotal, but what would you say is like the, like most unexpected or the best marketing thing that you did that like got you more clients or more visibility or like that you did on your own like that? Or it doesn't have to be on your own, but like what, what works for you?
Speaker 1 • 37:47 - 38:20 • 97%
There's a couple of things I think Hailey, that I'd like to talk about. One, getting out of my own way. And what I mean by that is not overthinking everything. Okay. So being a hundred percent real with people and understanding that the other person that's looking back at me, whether it's female or male, we all go through the same things in life. We all go through different emotions. We all, we're all gonna experience those things this lifetime. How we experience them are a little bit different. So understanding that I had enough confidence in myself just to be raw and be me.
Speaker 1 • 38:21 - 38:37 • 98%
Right? Yeah. Talk about the things that you know, influenced me, knowing that it's not going to reach everybody knowing that it's, some people aren't gonna like my style, that's okay. Right? You're not here to help everybody. You're not, not here to have everyone like you.
Speaker 1 • 38:37 - 39:09 • 98%
And it's not about a personal thing, it's just energy. We are energy. So it was being loving myself enough to show up as I am so that I could love others to show up as they were as well. That was huge. And it's still the same way I love my clients. I know that God bless their hearts that they go through all these other things as well too. So if I can hold space for them when they come into my clinic, then that is my job just to accept them as they are because I accept me as, as me and all of my flaws. So that was a big one. That was a big lesson because when you're in corporate, again, you present yourself a certain way.
Speaker 1 • 39:09 - 39:20 • 95%
There's a certain etiquette, there's a, and of course there is in business as well too. I'm not saying there isn't an etiquette, but it's to show up authentically. Yeah. Because it's your brand, it is your,
Speaker 2 • 39:20 - 39:25 • 97%
What a recurring theme in this podcast. Yeah. Show up authentically and that's everything.
Speaker 1 • 39:26 - 39:58 • 97%
It is loving yourself enough. But, but you had to get to that point. And that's where you learn about yourself as an entrepreneur. When you hire someone like you who digs right. And, and pushes those triggers so that you take a step back and go, you learn more about yourself, right. Because you've been defined from grade one or you know, as an infant to grade 12. You're defined by your parents and their rules and their thoughts and their thinking. Right? Same thing as a young adult. And you know, you start to work and then you define yourself by the boss who you work with. Yeah. You get to a certain point in your life where you go, who am I?
Speaker 1 • 39:58 - 40:06 • 96%
And when you have your own business, I personally, Haley, for me that was probably the biggest number one change is just showing up authentically all the time.
Speaker 1 • 40:06 - 40:38 • 97%
And sometimes that meant, you know, I was going for a walk in the woods and I am, I'm emotional because of something that, you know, happened with my client and I'm sharing it on social media. Yeah. People need to know that I'm just a regular person like everybody else. Right. Yeah. So that was one. Two, I love, I love collaboration with people, connecting people, right? That's, that's really important in connecting with others that are doing some incredible things. So reaching out to various practitioners and always doing webinars with them, understanding what they're doing, supporting what they're doing and educating my clientele.
Speaker 1 • 40:38 - 41:08 • 97%
'em what and who practitioners are, why they're important to their overall health. I think that that's just been something that's continued to fuel me because I understand being an entrepreneur, but I also understand running your own business and being passionate about whether you're a physiotherapist or a Cairo or osteo or acupuncturist or whatever branch you go into. You're doing it because you're passionate about it. And I wanna screen from the rooftops who these people are so that other people know that there is all that help out there. So I think that was number two. And then,
Speaker 2 • 41:08 - 41:31 • 96%
Yeah, I love that. It's like building the ecosystem, right, of complimentary services, right. That can help your ideal client. Like how be, so that must be good for, well obviously, so you have people to refer, but also they are probably, now they know you and they can refer you and gives you lots of great content and help with your Yeah. Like your, your marketing right. Gives you lots to talk about.
Speaker 1 • 41:31 - 41:42 • 97%
Well the worst thing that I, I think, you know, for anybody that's into thermography or any type of business that's given people information or reporting or testing, is to just give them their information and say, okay, see you later.
Speaker 2 • 41:42 - 41:43 • 98%
Yeah. What do you do with that?
Speaker 1 • 41:44 - 42:14 • 96%
Like testing? Yes, testing is extremely important and I've learned that myself throughout the years, right? Where supplements are this, that or the other thing and hope that the dart sticks to the dart board, right? and you're like, oh, I hope this helps. But then you realize that the more testing you can do, the better you can nail down your action plan. Right? It's like anything, it's like taking your car into a garage and getting them to do diagnostic testing on it instead of just going and buying parts at the auto parts store and you know, just throwing it on hoping it sticks. You know? So I, I think that's very important.
Speaker 1 • 42:14 - 42:48 • 98%
And it was also a part important part of my business and I know that we talked about that during the training with you, is that I didn't want to be a service-based transactional business. I just, that that wasn't anything that I was interested in. It needed to be whole approach where if you did have a scan, then I'm gonna work my ass off to learn and figure out who people are that I can help to give people options to consider to go next. Right. Because the worst thing I think that you can do is give somebody a piece of paper with information on it and then leave them.
Speaker 1 • 42:49 - 42:49 • 98%
What do they do with that?
Speaker 2 • 42:49 - 42:52 • 91%
Yeah, yeah. Absolutely. So
Speaker 1 • 42:52 - 42:58 • 97%
That was, that was two and then three going on the road, taking it to people
Speaker 2 • 42:59 - 42:59 • 84%
.
Speaker 1 • 42:59 - 43:00 • 98%
That was huge.
Speaker 2 • 43:00 - 43:06 • 96%
That was a big, that was a big thing. And and those, what do you call those, like offsite, what do you calling those? Mobile
Speaker 1 • 43:06 - 43:06 • 99%
Clinics?
Speaker 2 • 43:06 - 43:18 • 97%
Mobile clinics. Mobile clinics. So those mobile clinics are pretty full at this point. I know when we had started you were kind of doing it a bit and they weren't full, which is a lot of time Right. To travel and to
Speaker 1 • 43:18 - 43:49 • 97%
Live. And you know, I wanna share this too, with any entrepreneurs that are listening. Okay. When you first start out, it is hard work and you have to be consistent. And I remember us talking in the early days because when I started adding mobile clinics in various locations across New Brunswick, I would go for one person, remember us talking about that . And I know financially didn't make sense time-wise, it didn't make sense at all. But I remember us talking about it and I said, yes, but that one person might be the person that has some really serious stuff going on with her breast .
Speaker 1 • 43:50 - 44:17 • 98%
And if I, and I always said if I could make a difference in one person, then it was worth it. But also showing up for that one person not only helps them, but it helps other people that they may know. And that's you. You just have to put your heart and soul into your business when you're starting. And you have to look at those opportunities to keep showing up. And it goes back to showing up authentically. If you're gonna do this, then you better be willing to do it for one as much as you'd be willing to do it for 10.
Speaker 2 • 44:17 - 44:18 • 99%
Yes.
Speaker 1 • 44:18 - 44:25 • 93%
And I look back on that Hailey, and as much as I know some people said, oh my God, you're crazy. You're gonna drive like an hour and a half for one person and tear, you know,
Speaker 2 • 44:25 - 44:32 • 95%
, you couldn't do it now because you're too busy. You probably couldn't do it now 'cause you're too busy for one person starting like
Speaker 1 • 44:33 - 44:39 • 94%
Right. But now I still have, I still have clinics now. There's a couple of them that sometimes it's four people.
Speaker 2 • 44:39 - 44:39 • 75%
Yeah.
Speaker 1 • 44:40 - 45:16 • 97%
And I still go because again, some locations require longer period of time to grow and that's okay. You know, sometimes, and sometimes as an entrepreneur you have to look at certain locations. I mean, I've dropped certain locations as well too because it just, it just didn't go and that's okay. It's not a big deal. Yeah. But sometimes you're so close to another location that it's, you know, within a 25 minute driving distance or a 20 minute driving distance for somebody to come. So it's not a big deal. Right? Yeah. It's not like it's a two or three hour thing. So, you know, you, you, you pivot, you, you take chances, you have to take risks and then you weigh those risks and then you pivot and you go, okay, you know, that didn't work so good.
Speaker 1 • 45:16 - 45:20 • 98%
But don't stop doing that. Don't stop experimenting . Right.
Speaker 2 • 45:21 - 45:56 • 97%
Absolutely. You know, when you say that, you know, you could help. What, so I'm really hopeful that this podcast will help somebody or multiple people. Yeah. Right. To be proactive with their health. I had, I was teaching a course at a university and Catherine so generously allowed some of my students to use her as a project, use her business as a project. And I remember one of the students that, because she learned about this and she was assigned to Catherine's company, her mother then learned about it and went and it was very important that she had gone,
Speaker 1 • 45:57 - 46:00 • 88%
It comes down to that one person. It's a ripple effect. Yeah.
Speaker 2 • 46:00 - 46:08 • 96%
So just such a beautiful thing to happen like that definitely made that class worthwhile to me. But
Speaker 1 • 46:08 - 46:08 • 91%
Speaker 2 • 46:09 - 46:46 • 97%
. But yeah, so I'm hoping that as people are listening to this, that if you are somebody who really wants to be proactive with your health, that you know, whether you're in New Brunswick or not, that you definitely take a look and see where you have an opportunity to do this. I do it like regularly. It's been very helpful for me as well. But it is definitely, I think the way that we need to go from a health perspective, let's be proactive instead of reactive. Let's, you know. But like you said, like let's reduce the, the actual diagnose diagnostics diagnosis .
Speaker 1 • 46:46 - 46:48 • 92%
Yes. The diagnostic. Yeah. Yeah.
Speaker 1 • 46:48 - 47:19 • 95%
That's, that's really important too, Hailey, because you know, our current medical system is, it's struggling. It's been struggling pre covid and it's struggling, you know, more so now, you know, I hear people coming into my clinic all the time that they're being told that it's a two year wait list or three year wait list. You know, I know my husband's been waiting, I don't know, four plus years now for rotator cuff surgery and God only know so much longer that's gonna be right. So there's a lot going on. But what I share with people is don't hang your hat and be waiting for that phone call.
Speaker 1 • 47:19 - 47:39 • 96%
There are practitioners out there that can help you to increase your quality of life. Right. A lot of times Hailey, it's not necessarily a diagnostic test that you need because it could be something as simple as, it's not simple, but you know, I used this lady who had inguinal hernia, God bless her heart, she was on long-term disability for long time.
Speaker 1 • 47:39 - 48:10 • 96%
They were getting ready to cut her off because she had all the testing at the hospital. Nothing was showing up. Well, she had referred pain. That pain was showing up in her lower back. She had anguinal hernia. Inguinal hernia is in the front, it's at the bottom. It attaches itself to the bottom. Like of your abdomen and to the top spine. Yeah. Well she had no idea because her, her pain was going through and coming out her back. So when they did the diagnostic testing, they were only looking at her lower back. Oh my gosh. Right. So she came for a scan and lo and behold there was the inguinal hernia.
Speaker 1 • 48:10 - 48:19 • 97%
And is that like, then she could treat that? Yeah. Then she, I mean she went back to her doctor, they did further testing on it to confirm that it was inguinal hernia. She ended up having to have surgery.
Speaker 1 • 48:20 - 48:50 • 96%
But lo and behold, after surgery, guess what? No more back pain. Wow. Right. So sometimes, like this is what I, I try to share with people is when you think about being proactive with your health, don't take the fact that, okay, you got pain showing up in the body. I gotta wait now and have my doctor order a diagnostic testing. I'm not telling you not to do that. What I'm saying is don't sit around and wait for two and a half years to live your life. Don't sit around and be in pain for two and a half years. Yeah. And for goodness sakes, don't take what other people tell you into your brain cells because your, your brain is very powerful.
Speaker 1 • 48:50 - 49:00 • 97%
Your cells in the body, listen, so it's okay to hear a diagnosis from a doctor, but don't accept it. 'cause when you accept that into your cells, your cells respond.
Speaker 1 • 49:00 - 49:35 • 96%
Okay? Hmm. And and what I mean by that is, I hear the famous saying all the time that doctors will tell patients, you're getting older, learn to live with the pain. This is part of your aging. This is part of getting older. I refuse. I refuse. Exactly. And you should refuse high five, Hailey, because that's just your body telling you that it's either out of alignment, it's got some dysfunction, it's got inflammation, you know, it's, it's something is going on. Be proactive about that because I'm gonna tell you, God willing, we all live a long life and we all get to age.
Speaker 1 • 49:36 - 49:50 • 98%
But here's the thing with aging, you have two choices. You're either gonna go aging with vitality and longevity and health and wellbeing and happiness and joy, or you're gonna go through it with disease. Disease. And if you're going through with disease, you can live a long life.
Speaker 1 • 49:51 - 50:24 • 98%
My father, God bless his heart, lived 40 years with disease before he passed away. His life was not filled with vitality and joy, just like many other people that I know, it's disease management and disease management is a very different vibration and energy. You're not enjoying your life. You're fearful. You've got doctor's appointment after doctor's appointment, pill after pill after pill. You feel sick. But if you age with vitality, because you've surrounded yourself with practitioners that are helping you to be active, and you're still like my client who's 91 years old, who's still rock climbing, God bless her heart, right?
Speaker 1 • 50:24 - 50:39 • 90%
She's my, I wanna be her when I grow up. Right? ? Yeah. So, so there's all kinds of that available and yes, it's hard work. But Hailey, here's not something I wanna share with entrepreneurs, to your listeners, to whoever's listening to this, choose Your Heart disease.
