From Burnout to Breakthrough: The Business Pivot That Changed Everything with Gilles Essiembre

Season #1

Welcome to Daring Dreams: Heart & Strategy in Small Business Marketing!


In today’s episode, host Hayley Bohan sits down with Gilles Essiembre, founder and head coach of O2Max, a company that helps clients improve longevity and athletic performance through metabolic and respiratory training.

If you’re an entrepreneur who’s struggled with finding the right market, balancing personal priorities with business, or staying persistent in the face of setbacks, this episode is packed with insights just for you.

Key Points Discussed:

  • The Power of Adaptation: Gilles shares how he had to pivot his marketing strategy from targeting athletes to focusing on longevity clients. This switch played a pivotal role in the growth of his business.
  • Following Your Gut: Sometimes, your instincts are the best guide in business. Gilles talks about when to trust your gut, even if it means walking away from potential profit to do what's best for the client.
  • Balancing Life and Business: Hayley and Gilles discuss the challenge of balancing health and business and how stepping back to reassess can prevent burnout.
  • Finding the Right Clients: After years of trial and error, Gilles found success by marketing to clients who value longevity, proving that focusing on the right audience can transform your business.
  • One Handshake Away: Gilles explains the importance of networking, as a single introduction can change the trajectory of your business.
  • The Importance of Respiratory Training: Gilles breaks down how respiratory muscle training can improve your body’s efficiency, leading to better oxygen absorption, improved fat burning, and even enhanced cognitive function. This kind of training not only benefits athletes but also contributes to long-term health and longevity.

Additional Resources:

Tune in to hear how staying flexible and prioritizing relationships has helped Gilles build a thriving, purpose-driven business.

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