Pam Pastrik on Growing a Nonprofit That Heals

Season #1

In this powerful episode of Daring Dreams, host Hayley Bohan sits down with Pam Pastrik, founder of NB Copes, a nonprofit that provides creative, holistic grief support to families navigating the loss of a loved one. Pam’s journey began with personal tragedy, but she transformed her pain into a purpose-driven organization that’s helping others heal. Along the way, she has faced the unique marketing challenges of building a nonprofit—crafting a message that’s not just compelling, but deeply personal and heart-centered. Pam shares the marketing strategies that have helped NB Copes grow and become a key player in supporting grieving families on the East Coast. With a focus on local engagement, long-term community building, and art therapy, Pam’s story is both inspiring and insightful for anyone navigating the complexities of nonprofit marketing.

You’ll hear about:

  • Storytelling as a core marketing tool: Pam’s ability to authentically share her own experiences with loss helped establish deep emotional connections with families, sponsors, and supporters. Building a grassroots movement: How Pam shifted from a national organization to a local nonprofit, enabling NB Copes to resonate with local stakeholders and donors.
  • The power of long-term communities: Instead of short-term programs, NB Copes fosters ongoing relationships between grieving families, creating a lasting support system and reinforcing loyalty to the organization. Art therapy as a differentiator: Learn how Pam’s passion for art became a key part of NB Copes’ brand, positioning it as a unique service in the region.
  • The importance of advocacy and evidence: Pam explains how she used research on the impact of grief on children to convince stakeholders of the nonprofit’s importance, helping to secure critical funding.
  • Leveraging relationships: Pam highlights how forming meaningful connections with key community members helped her gain traction for NB Copes, ultimately leading to organic growth and deeper community involvement.

This episode isn’t just about marketing a nonprofit—it’s about doing so with heart. Pam’s approach is a masterclass in blending purpose, passion, and strategy to build an organization that truly makes a difference.

Guest Bio: Pam Pastrik is the founder of NB Copes, a nonprofit dedicated to supporting families coping with grief and loss. Drawing from her personal experiences and her background in art therapy, Pam has created a grassroots movement that combines creativity, community, and compassion to provide long-term healing for families. NB Copes offers family retreats and art-based programs designed to foster connection and offer holistic support. Learn about NB Copes here.

Key Takeaways:

  1. Storytelling Matters: Personal stories are the cornerstone of nonprofit marketing. Pam’s willingness to share her own grief has helped her build trust and engage donors.
  2. Long-Term Connections Build Loyalty: Fostering a sense of community beyond single programs creates a strong, supportive network that stays engaged with the organization.
  3. Use Your Passion to Differentiate: Incorporating Pam’s background in art therapy has not only provided healing for families but also helped NB Copes stand out in the nonprofit space.
  4. Start Local for Sustainable Growth: Focusing on local engagement, Pam was able to establish a grassroots movement, building support through authentic relationships.

Are you inspired by Pam’s story of purpose-driven marketing? Don’t miss this chance to learn how to build a nonprofit brand with heart. Subscribe to Daring Dreams and share this episode with anyone interested in nonprofit marketing or community-building strategies.