From Small Town to the Emmys: How Vero Arseneault Built an Emmy-Worthy Brand
In this episode of Daring Dreams, host Hayley Bohan sits down with Vero Arseneault, the creative mind behind Ava Rose and Sail Away jewelry. Vero shares her journey from crafting jewelry in a small rural town to seeing her designs worn by celebrities at the Emmys and featured in Vogue. 🎉
While her jewelry was already turning heads, Vero realized that her brand needed a transformation to match her bold, artistic vision. That’s where Hayley came in. In this conversation, they dive deep into how Vero built a brand that reflected her values of inclusivity, creativity, and self-expression, turning it into one that resonates on a global scale.
What You'll Learn in This Episode:
- How Vero went from a small-town artist to an Emmy-featured jeweler.
- The key steps to transforming a business from the ground up with a customer-focused brand strategy.
- How to build a brand that’s not just seen but felt by your customers.
- The importance of aligning your business with your personal values and beliefs to achieve authentic growth.
- Practical tips on how to rebrand your business to stand out in a crowded market.
Resources Mentioned:
- Bold jewelry for all humans at Ava Rose
- Fashion jewelry at Sail Away.
- Follow Ava Rose Jewelry on Instagram or TikTok.
- Learn more about Hayley’s Marketing on Purpose Days (held in NB, Canada)
- Learn more about how to build your own Brand-Worth-Loving with Hayley's book. Buy on Amazon.
If you’re feeling stuck in your branding journey or ready to elevate your business, this episode is a treasure trove of insights. Tune in, get inspired, and don’t forget to subscribe and leave a review!
