Learn & Grow
Marketing Courses, Workshops, and Programs for Small Business Growth and Strategy
Group & VIP Programs
Unlike regular marketing courses, our group and VIP programs offer senior-level counsel to help owners build and execute solid small business marketing plans and create impactful brands. Our programs are developed and led by our founder, author of Brand-Worth-Loving, and Brand Strategy Specialist, Hayley Bohan. Group and VIP programs include time with and individual support from Hayley!
VIP Marketing Mentorship
Are marketing courses and group programs, not your jam? Time for a coach! Weekly sessions with Hayley to nail your brand, growth strategies, and execution. You'll love having a seasoned marketing and brand strategist in your back pocket to help you take your business to the next level.
Marketing On Purpose Days with Hayley!
This is your chance to focus on executing your small business marketing plan with Hayley's guidance and support. These days are designed to help you stay on track, implement your strategies, and achieve your marketing goals. Execution days are offered in-person in Quispamsis, NB, Canada.
Ingrid Munroe, Rising Tide Gifts
Hayley is a marketing genius and really dives deep into the specifics of your business. Not only does she teach really valuable marketing techniques, she shows you how to analyze your client behavior and sales and develop custom strategies unique to your business. Working with Hayley has been immensely valuable to me and my business and I have recommended her mentorship and marketing course for small business owners to colleagues numerous times.
Dylan Hubble, ClimaTech Solutions
Hayley was top-notch in helping our business get our marketing established and figured out. We would be a lost cause without her. Thanks to Marketing on Purpose, we've been able to not only launch our business but also achieve sustainable growth. Her marketing courses and coaching provided us with the knowledge and tools to succeed. Cannot recommend enough.
Online Marketing Courses
If you'd rather DIY it than do it together, our online marketing courses are for you! Designed to provide you with the tools and strategies you need to succeed, each business marketing course is tailored to address the unique challenges faced by small businesses today- starting with the strategic foundations for success!
ChatGPT On Purpose (Mini Edition)
ChatGPT On Purpose: Mini Edition is your quick-start guide to using ChatGPT for marketing. Perfect for business owners and marketers, this mini-course will walk you through the essentials of ChatGPT, showing you how to get started confidently, find your brand voice, and use AI ethically.
$27 CAD
Buyer Persona Online Course
Hit the mark more often with a solid understanding of your ideal customers or clients. Learn to build a comprehensive buyer persona to guide your marketing efforts. This marketing course for small business owners will significantly improve your marketing results.
$297 CAD
Book a Marketing Workshop with Hayley
Enhance your team's, association's, or event's marketing capabilities with our expertly crafted workshops, led by Hayley Bohan, founder of Marketing On Purpose, author of Brand-Worth-Loving, and a seasoned Brand Strategy Specialist. These workshops are perfect for business owners, marketers, and solopreneurs. Each session is tailored to your specific audience or industry and can be customized in duration, from 90 minutes to a full day, to meet your group's unique needs. Topics include:
- How to Create an Authentic Brand that Inspires
- Cultivating a Brand That Resonates from Within
- Igniting Your Marketing with Purpose
- The ACRE Growth System (and How to Build Marketing Plan for Small Business)
- Momentum Masterclass: Breaking Barriers for Business Growth
- AI-Enhanced Marketing: Amplify Your Brand with Smart Technology
Workshop Participant, Palmer D.
Got to hear Hayley speak a few weeks back at Connexion Works, and WOW. Her passion for marketing is evident, she makes building a marketing strategy fun rather than overwhelming, with clear directions on how to achieve your marketing goals. 10/10 would recommend Marketing On Purpose, Hayley is amazing!
Workshop Organizer, Brenda M
We hired Hayley to run a morning training session with our provincial group of representatives. She did a great job working with a variety of levels of Communication folks helping us to re-look at how we deliver our message out about waste reduction. She kept the whole group engaged, and everyone walked away with new information and a new perspective on social media. We will have her back to continue the conversation in the future!
Brand-Worth-Loving
How to Build an Authentic Small- Business Brand that Inspires
In Hayley's debut book, she takes you through the entire Brand-Worth-Loving Method that she uses with clients to build their brands from the inside out!
Now available at select book stores in New Brunswick and Nova Scotia or buy it from Amazon now.
Buy Now
Frequently Asked Questions
I'm new to business, what marketing courses do you recommend?
Are there any funding opportunities to help offset the cost?
How do your workshops differ from other business marketing courses?
How can a small business marketing plan benefit my company?
What are Hayley's credentials?
Can I get a custom proposal for something not offered on this page?
Paula Hunter, Psychic Medium & Spiritual Coach
I started working with Hayley back in 2018 and boy did she help me understand my business and my customers. I learned so much under her boot camp and I'm taking that even further with her membership. I was soooo excited to work with her again and I'm so thankful to have found her! If you are looking to grow your business, Hayley Bohan is definitely the gal that can help you with your small business growth and strategy.
Ayoola Ayoola, Snapology of New Brunswick
There are good things that arise from adversity. This has been my experience navigating my business through the challenges operating in the new business environment COVID-19 has presented. The knowledge Hayley Bohan from Marketing On Purpose has shared with me is like the ray of sunshine through the clouds of uncertainty. She was able to help me formulate my thoughts with sound and proven marketing principles. This brought clarity to my small business marketing plan. We were also able to rebrand our business effectively.
