Episode 4 | Who the heck is my ideal client?

The number one problem for small businesses with respect to their marketing is they don't take the time to truly identify and understand their ideal customers.

During Episode 4 of The Marketing On Purpose Show, I share three tips to help you identify your ideal customer, two things you really need to know about them and one easy action you can take now that can up your marketing game overall.

One of my favorite topics!