Customer Testimonials

Working with Hayley has allowed me to grow my business so much faster. Prior to starting with her, doing my own start up was becoming incredibly overwhelming. “How do I grow my business, am I going to be able to make ends meet, how am I going to handle all this?” – I was panicked….

Tired of wasting time and money on marketing that doesn’t work?

As entrepreneurs we are brave, courageous go-getters who want to continue to grow our businesses. Progress is the name of the game. But in our haste to gain momentum, we unknowingly succumb to practicing roll-the-dice marketing. This is when we try anything and everything to drum up business, with no real plan or strategy behind…

What you need to know about Facebook Contests.

I rarely enter contests and I find most contests on Facebook and Instagram are very spammy… Like my page, tag your friends, comment, share this post… Really?! Could you make it any more difficult for me to engage with your brand? I really dislike spam. If entered most contests found on social media telling me…

Network like a Pro

A few weeks ago, I had the pleasure of attending a networking event full of local women entrepreneurs.  To be honest, I was only sort of looking forward to it.  And the sort of part came from the fact that there were a few ladies I already knew that would be attending. In the past,…

7 Tips to attract Millennials to your small business

Do I ever love Millennials and what they stand for! Right now, they are between 18 and 37, and represent an important demographic for many industries and small businesses. I personally hover the boarder of Generation X and Millennials and the majority of my clients and many of my friends fall within this generation. And…

More ideas than time?

As small business owners, we can find ourselves in an internal battle with our ideas. Often wondering, will this be the next great idea that will propel my business forward? If you are like me and have more ideas than time to execute them, here are seven questions to ask yourself to help pick the best…

Belief + Action = Results

Can you “believe” your way to success? Not likely, but I’m here to tell you that it is a big part of the equation. As I continue to work with so many talented entrepreneurs and expand my circle each and every day with more, I can see the pattern that believing in yourself and in…

Apply big brand methodology to your small biz

Having spent half my life as a marketer for companies big and small, I have noticed some things that big brands and mid to large companies are doing on a consistent basis that would really serve solopreneurs and small business owners well. Sometimes, one small change in mindset, outlook or procedure can make a huge…

Ditch the Elevator Pitch

  Does anybody love an elevator pitch? I’ll tell you, I’m not overly fond of delivering them or having to endure being pitched. It’s not that I’m not interested in what they have to say, it’s just that the rehearsed, inauthentic way they are talking about their business is awkward for all. During this episode…

How my company got its name

One of the hardest things I’ve done as a marketer is choose company and brand names. The name of your company is your first impression. It tells prospects and customers a lot about you. If it’s memorable and stands out in a good way, it can set you up for success. If it is long, hard to say or spell, and hard to remember, you won’t be off to the best start.

Meet your new marketing coach

With almost twenty years in progressively senior marketing roles, this award winning marketer has been at the heart of many beloved brands, including Canadian favorites Moose Light, Alexander Keith’s and Swiss Chalet. Most recently, Hayley was Chief Marketing Officer at Elandas, a technology start-up in Saint John, where she managed marketing strategy and execution for…