Owning a local business can be tough, and marketing can be one of the most challenging aspects. If you’re feeling stuck in the in-between stage of needing marketing help but not yet ready to...

Most small business owners who are investing time into marketing are doing so with one end goal: to increase sales.
It’s really frustrating to put in the effort and not get results....

In this live replay, I’m sharing four ways to help boost your profitability without nickel and dimming.

This episode is about profitability… you know- that pesky thing that...

Reels, reels, reels.

It seems that all anyone is talking about in 2021 is how to use short-form video on Instagram and other social media platforms to reach a wider audience and bump up business....

Do I ever love Millennials and what they stand for!

Right now, they are between 18 and 37, and represent an important demographic for many industries and small businesses. I personally hover the...

As entrepreneurs we are brave, courageous go-getters. We go for it. We are creators and visionaries. 

Progress is the name of the game.

But in our haste to gain momentum, we unknowingly...

 Episode 9 | Small Biz Purposeful Marketing 

I'm on vacation this week (YAY) and my internet access has been pretty much non-existent which has been awesome for disconnecting but terrible...

 Episode 8 | Do small businesses need brands?

On this episode of The Marketing On Purpose Show, I'll be answering the question: Do small businesses need to build brands?

Also during this...

Episode 7 | The Marketing On Purpose Show | Dear Hayley Edition

Once a month The Marketing On Purpose Show is all about YOUR businesses and YOUR questions. And it's that time again!

During this...

Having spent half my life as a marketer for companies big and small, I have noticed some things that big brands and mid to large companies are doing on a consistent basis that would really serve...

During this episode of The Marketing On Purpose Show, I'm re-posting a panel discussion I had with four amazing entrepreneurs on how they have learnt to start saying "No".

Guests of the show are:
...

The number one problem for small businesses with respect to their marketing is they don't take the time to truly identify and understand their ideal customers.

During Episode 4 of The Marketing On...